Free technical SEO audit with Semrush SEO analysis tools

The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.

The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others. As the digital landscape continues to evolve, you have to keep up with the latest trends and technologies to remain competitive. Whether you’re a seasoned SEO expert or just starting out, incorporating a top-rated technical SEO audit tool into your arsenal is a smart move that can pay off in spades. An SEO SEO Anomaly audit analyzes all aspects of a website’s ability to rank in organic search engines like Google.

Find duplicate content

In this guide, I’m going to teach you how to perform a simple website audit to improve your SEO, usability, and maybe even your revenue. Enterprise SEO costs range from $5,000 – $25,000+ per month and will depend on the needs of your business and the competitiveness of your industry. Enterprise SEO services utilize highly-skilled labor from various experts, including SEM & SEO strategists, specialists, and web development consultants. The best social media marketing and SEO strategies are aligned to work together and maximize the impact of each.

An SEO audit examines technical factors, content quality, backlink health, and on-page and off-page factors. While the best SEO audit tool can provide valuable insights and recommendations to optimize your website, it’s essential to understand that no tool can guarantee improved rankings. Search engine rankings depend on various factors, including content quality, backlinks, user experience, and ongoing SEO efforts. An audit tool can guide you in the right direction, but consistent effort and strategy implementation are crucial for achieving and maintaining high rankings.

• Each section in the guide linked to more fleshed-out individual pages that were designed to actually help users.
• An enterprise SEO audit aims to determine how a business can best utilize SEO as a marketing channel.
• Site speed and page experience directly impact organic positions.
• The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO.

This effectively prevented all of their pages from appearing in search results. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential.

From here, the tool will create a list of key recommendations based on these sections. It then gives you a grade and explains how well your content demonstrates the expertise required to write YMYL content. Any piece of content that is classified as YMYL has to prove to Google that it’s accurate and authoritative.

GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search. As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time.

Step 1. Crawl your website

The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others.

This helps you recognize errors on your site and fix them to improve your site’s performance. If dozens of competitors already rank for a certain keyword, you may want to rethink your targeting strategy to focus on keywords that will deliver higher value results. When you conduct your SEO audit 2025, you must make sure your site is secure.

These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use the Backlink Audit tool to get a clear picture of your link profile’s health. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics. If you’re unsure what one of the errors, warnings, or notices means, click “Why and how to fix it” for more info. Head over to Site Audit and select your project to get an overview of your site’s health.