What Is On-Page SEO? How to Do On-Page Optimization in 2025

In the past, on-page SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website. Have you ever wondered why some websites appear at the first of SERPs? It’s all about page SEO, it’s an important ingredient for online visibility.

Learn more about the benefits of small business membership in the U.S. Off-page SEO focuses on building your site’s authority through external signals. If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible. Learn how the roles of SEO and social media differ, so you can get better results from each.

CTR optimization

This ensures the same content can’t rank for the same primary keyword twice. Indeed, structured data schema markup will, where appropriate, give your result more info such as star rating, pricing, stock availability and review stars. Your meta description tag is a factor Google pays attention to.

Therefore, pay particular attention to page speed BHS Links on mobile phones. In the Coverage view, choose “Excluded” and check to see if there are any pages that should be indexed in that list. On-page SEO consists of technical optimization to a big extent. For many, it is just a necessary evil, but knowing the fundamentals is actually not that difficult.

Are there tools available to assist with on-page SEO?

• Want to make sure your website gets a once-over from search engines?
• These were fresh domain names that had never been registered before.
• You’ll get a report predicting the relevancy of the guest post to the target page.
• Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly.
• Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website.

Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract more clicks and can improve your click-through rates in SERPs. On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe.

Which means most searchers are looking to learn more about flowers—not make a purchase. The keyword “blue flowers” might seem like a great keyword to target. Download this on-page SEO checklist and check the boxes as you complete each task. Doing periodic audits and updates of your website’s content ensures that your pages are fresh.

Heading tags are a bit of HTML code that helps search engines and users understand what content is on a page at a quick glance. When combined with off page SEO, quality content, meta tag optimization, and other on site SEO tactics such as those listed above can help you get higher search engine rankings. On-page SEO aims to help search engines better understand what your company offers and the keywords it should rank for. The same on-page SEO techniques that can increase your search results rankings also make your website easier for users to navigate. Instead, you should create keyword-rich meta descriptions, but that read in a natural, non-spammy way.

The user is looking for the most important information about the product in a simple, scannable form. Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible. First of all, it looks better and makes more sense for the users.

eBook: 27 dicas de SEO acionáveis para impulsionar seu site no Google

Most modern Content Management Systems such as WordPress and Wix, create the blog article title using the H1 tag. Some SEO professionals agree that the target keyword (and variations thereof) should be used no more than once per 200 words of blog copy. The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content.